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Cairo Vision
Brand Strategy · Identity · Content · Digital Experience2026 — ongoing
The problem
Filmmakers rent cameras based on trust — and Cairo Vision’s online presence wasn’t earning it.
The business had the equipment and the expertise, but the presentation was a gear list with no story. Nothing educated customers, nothing differentiated the service, and nothing connected browsing with booking.
The solution
One system that turns a rental house into a filmmaking resource.
The identity merges vision, aperture and framing into a single mark. From there, I built equipment tags, production materials, an educational content series for social, and a booking flow that takes someone from discovery to reservation. Cairo Vision now looks like what it actually is — a partner, not a catalogue.
Scope
Brand strategy · identity · educational content system · equipment touchpoints · booking UX
Role
Independent — strategy, identity, content system, digital flow
Brand line
“Built for filmmakers.”
Live site
