03
Narda
Brand Strategy · Naming · Identity · Packaging · Digital2026
The problem
Nobody displays a citronella candle on their coffee table — they all look like pharmacy products, not home objects.
Protective home fragrance solves a real need, but every existing product screams utility. The opportunity: make protection feel intentional, display-worthy and connected to a credible botanical origin for people who care about what their space looks like.
The solution
A product family designed to be displayed, not hidden — rooted in the botanical source itself.
The name comes from Cymbopogon nardus — and that origin story drives everything: logo, material language, pattern system, sculptural forms, packaging and retail applications. The result turns a product people normally hide under the sink into something they place on their shelf.
Scope
Strategy · naming · identity · material language · packaging family · digital · retail and social
Range
Sculptural candle · cylindrical candle · outdoor candle · protective spray · bakhoor
Role
Independent — positioning, identity, packaging, brand experience
Status
Self-initiated concept — developed as a complete brand system
Brand line
“Protection, made beautiful.”
